When I turned 50, I found myself feeling a bit removed from marketing aimed at soccer moms. Fortunately, the Boomers have never been quiet about stating their needs.
Consequently, I have recently seen growth in marketing for people in their 50s and 60s. We aren't quite ready for walkers, but we are experiencing some age-related changes to our eyes, ears and assorted creaking body parts.
Now that I'm in midlife, I appreciate products with large print, easy grips, and hearty signals. When I buy something these days, I think a lot about its ability to age with me.